The programme runs over 13 weeks with a focus on disengaged learners and the students achieve an accredited qualification for studying business and social enterprise. Learning takes place within the football stadium as well as participating schools, so that students explore new settings, broaden their horizons, and learn how different club departments operate. Students study business principles, learn about issues affecting local communities, and apply that knowledge to develop a practical business idea and, as a project, operate their own social enterprise to raise funds to tackle specific local issues. Students must ‘pitch’ their ideas to a panel usually consisting of club staff and partners. The panel considers each idea, and provides constructive feedback. Once the project begins, students act on behalf of the foundation’s social enterprise and raise funds to support the work of the foundation. Each year, students attend an event to celebrate their collective achievements and when possible the event is also attended by a player who presents the awards. Approximately 225 students participate in the Social Enterprise Academy across 15 schools. Each student obtains two accredited qualifications, in business and social enterprise.