Social Enterprise Academy

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Soziales Beziehungen zu Schulen Aston Villa F.C.

Bewährte Verfahren

The programme runs over 13 weeks with a focus on disengaged learners and the students achieve an accredited qualification for studying business and social enterprise. Learning takes place within the football stadium as well as participating schools, so that students explore new settings, broaden their horizons, and learn how different club departments operate. Students study business principles, learn about issues affecting local communities, and apply that knowledge to develop a practical business idea and, as a project, operate their own social enterprise to raise funds to tackle specific local issues. Students must ‘pitch’ their ideas to a panel usually consisting of club staff and partners. The panel considers each idea, and provides constructive feedback. Once the project begins, students act on behalf of the foundation’s social enterprise and raise funds to support the work of the foundation. Each year, students attend an event to celebrate their collective achievements and when possible the event is also attended by a player who presents the awards. Approximately 225 students participate in the Social Enterprise Academy across 15 schools. Each student obtains two accredited qualifications, in business and social enterprise.

Main Objectives:

  • To improve work readiness of young people – enhancing skills such as teamwork, con dence, initiative, and ability to work to deadlines
  • To improve educational performance of students aged 14- 15 – delivering two business qualifications while increasing students’ engagement with school curriculum subjects
  • To enhance young people’s sense of belonging in their community – providing structured opportunities for students to make a difference


Aston Villa FC project information page


In 2012, enterprise education was specifically identified as a need in the local education strategy. We recognised the impact this could have by using the football club as the business template whilst providing an understanding of how business is used to help tackle local issues. This appealed to schools as teachers told us that social enterprise was missing from the curriculum.