David James Foundation

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Umwelt Sensibilisierung

Bewährte Verfahren

The media often exposes the lifestyles of elite footballers. Using the attention they receive to raise awareness of various social and environmental issues, as David James does, can send a powerful message to the followers and participants of the game that look up to footballers as role models.


Wikipedia page for David James
Video for E.ON power savers school campaign (with James as an ambassador)
E.ON video for power savers campaign featuring James with journalists


David James is an English footballer who plays in goal for the England national team and Cardiff City. According to Wikipedia, since his visit to Malawi in 2005, he set up the David James Foundation to support Malawian fan producers and provide individuals with the necessary skills to work. He also acts as an ambassador for environmental issues through his own foundation and on behalf of other sponsors.