Projekt

Football’s Great Saves


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FlagE. ON

Leitung / Führung Sponsoring

Bewährte Verfahren

E.ON offered families the opportunity to win FA Cup and Football League prizes in return for sharing their energy tips. The campaign included national and regional press adverts, direct marketing, radio and online activity, including a YouTube video.

Kontakt

E.ON contact page

Ressourcen

Marketing Week article
Marketing Week article explaining the Talking Energy campaign
Video for power savers (part of the Great Saves campaign) school

10.08.2016

Hintergrund
E.ON teamed up with England goalkeeper, David James, to launch its Great Saves campaign, in association with its FA Cup sponsorship deal, to encourage families across the UK to save energy.